‘Understanding and Applying sales process of Lenskart’

In association with Lenskart, Guru Nanak Institute of Management Studies (GNIMS), PGDM Term II students recently completed a Live project on ‘Understanding and Applying sales process of Lenskart’ by customer interaction, on Oct 13 and Oct 16, 2019.

The project was organized under the arena of ‘GNIMS Centre of Marketing Excellence’ for PGDM Term II Subject ‘Selling and Negotiation Skills’. The Project was conceptualized to facilitate course outcome of ‘handling of exceptional Selling and negotiating situations and apply overcoming tactics’.

GNIMS students were benefited by hands-on experience of learning sales, lead generation, effectiveness of sales promotion (discount scheme and home visits) in motivating buyers and thereby better understanding of consumer behavior. It was altogether a very novel experience for our students to come across the modern way of sales-marketing.

GNIMS students received on-field training by Mr. Vinod Sharma, Mr. Deepak Arora and Mr. Prashant Chaurasia. According to students, under the able guidance of these professionals, they learnt how to spot and identify right customers.

Lenskart conducted Eye Test Camp at GNIMS Campus on 17/10/2019. Mr. Vinod Sharma, Mr. Raees Abbasi and Mr. Mohsin. Punctuality, Quality service and accuracy in eye testing impressed all and appreciated by students and employees of GNIMS.